Technology choices can be as important as Soft skills nowadays. Here’s why;
With tougher competition, changes in consumption patterns and crippling costs for raw materials, utilities and logistics, many breweries realize that water, yeast and hops are no longer the only vital ingredients for successful brewing business. Another, often ignored vital ingredient is a brewery’s ability to efficiently manage the business of brewing. Lean processes help create performance efficiency and financial improvements and so, choosing the right technology to enhance your business can be an important decision.
Brewery management technology can take the guesswork out of everything from inventory and waste management, pricing and discounts management, sales and customer service, and the growing complexity of the supply chain You can sum up the benefits of a beverage management solution in these areas:
- Automating, standardising and streamlining your processes
- Providing insight allowing speed and accuracy in the decision-making
- Facilitate change, growth and Internationalisation
- Maintaining systems, records and data.
In Human resource Management, the top five human characteristics commonly looked for by recruiters are: work ethic, reliability, positive mind-set, strong motivation and team spirit. These key characteristics contribute to the individuals personality allowing them to integrate seamlessly with the organisational culture, the adaptability to deal with continuously evolving situations, and resulting in unconscious and direct added value to your business.
Personality matters – Consider the interaction between your staff and your systems
Similarly, the personality of your chosen technology for management systems sets the tone for your brewery operations, particularly in 3 key areas;
CRM – Customer Relationship Management relates to the management of, and follow-up with, existing and prospective customers, and with the creation of a more personalised customer experience. Software CRM tools may be used for segmentation, administration and supervision of the customer experience, and linked with mobile sales support and action planning.
ERP – Enterprise Resource Planning, as the words suggest, offers process-supporting tools for functions including inventory control, warehouse and production management, machinery efficiency and financial alignmenBIt.
BI – Business Intelligence is the data gathering software that pulls data out of ERP, CRM and other resources to produce dashboards and report insights for your business development. Through augmented transparency you will be able to define the growth drivers in your brewing business, and optimise their effectiveness.
A tailored Business Management System can help optimise your entire value chain.
The beauty of the technology lies however in the way these aspects interact with each other. Like a team, they interact and build on each other… Data can be gathered, processed into meaningful information, informing strategic decision-making, and in turn allowing human talent to thrive.
|Article by Dominique Willemsen, Sales Account Manager for Drink-IT by NORRIQ, a complete and easy to use beverage industry software solution.|